| Application Number | W/25/01041/ADV |
| Status | Application Approved |
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Planning Online Status
-
Application
Valid22/05/2025 -
Consultation
End26/06/2025 -
Committee
MeetingN/A -
Decision Approval -
Decision
Date10/07/2025 -
Appeal
StartedN/A -
Appeal
DecisionN/A
| Summary | |
| Application Number | W/25/01041/ADV |
| Location Address | Aldi King Georges Way Pershore WR10 1FQ |
| Proposal | 1 no. wall hanging sign, 1 no. vinyl building entrance sign, 1 no. vinyl opening times panel and image and 1 no. double faced single post mounted sign |
| Status | Approval |
| Application Type | Advertisement |
| Appeal Decision | N/A |
| Important Dates | |
| Application Received Date | 14/05/2025 |
| Application Valid Date | 22/05/2025 |
| Consultation Start Date | 23/05/2025 |
| Site Visited / Site Notice Date | |
| Consultation End | 26/06/2025 |
| Advert Expiry | 19/06/2025 |
| Committee Date (if applicable) | |
| Committee Agenda | |
| Decision Date | 10/07/2025 |
| Further Information | |
| Expected Decision Level | Delegated |
| Case Officer | Charlotte Barry |
| Parish | Pershore |
| Ward | Pershore Ward |
| Applicant | Aldi Stores Ltd |
| Agent | Charlotte Leach, Avison Young |
| Agent Address | St Catherine's Court Berkeley Place Clifton Bristol BS8 1BQ |
| Condition Details / Information Notes |
| The lighting for the illuminated advertisement(s) hereby approved shall be turned off outside the hours of: Monday – Saturday: 0730 hours – 2200 hours Sunday: 0930 hours – 1600 hours Reason: In the interests of amenity and in accordance with policy SWDP21 of the South Worcestershire Development Plan 2016 and the relevant aims and objectives of the National Planning Policy Framework. |
| The Wall Hanging Sign (Type 8507), labelled as Sign A on drawing Proposed Elevations Advert Consent, shall not exceed an illuminance level of 600 cd/m² at any time, in accordance with the guidance for Environmental Zone E3 as set out in the Institute of Lighting Professionals’ Professional Lighting Guide 05: The Brightness of Illuminated Advertisements (2014). All other signage shall not exceed the illuminance levels specified on the submitted application form. Reason: In the interests of nearby residential amenity and in accordance with policy SWDP21 of the South Worcestershire Development Plan 2016 and the relevant aims and objectives of the National Planning Policy Framework. |
| Unless where required or allowed by other conditions attached to this permission/consent, the development hereby approved shall be carried out in accordance with the information (including details on the proposed materials) provided on the application form and the following plans/drawings/documents – Site Location Plan Advert Consent Proposed Site Plan Advert Consent Proposed Elevations Advert Consent Single Pole Sign Advert Consent Reason: To define the permission in accordance with Policy SWDP1 and SWDP2 of the South Worcestershire Development Plan and the National Planning Policy Framework. |
| Positive and Proactive Statement. No problems have arisen in dealing with this application. The planning application sought an acceptable form of development consistent with the requirements of relevant policies and material considerations. No amendments or alterations were therefore required and no further positive or proactive action was deemed necessary. |
Copyright Notice
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| Document Type | Date | Description | File Size | Drawing/Rev Number | |
|---|---|---|---|---|---|
| Application Documents | |||||
| 01. Application Form | 14/05/2025 | Applicationformredacted | (390kb) | - | |
| 02. Supporting Information | 14/05/2025 | Cover Letter | (92kb) | - | |
| 02. Supporting Information | 22/05/2025 | Heritage, Design and Access Statement | (274kb) | - | |
| Application Plans | |||||
| 04. Site/Location Plan | 14/05/2025 | Site Location Plan | (177kb) | Site Location - | |
| 04a. Block Plan | 14/05/2025 | Proposed Site Plan | (799kb) | Block Plan - | |
| 06. Proposed Plans | 14/05/2025 | Proposed Elevations | (1119kb) | P02 - | |
| 06. Proposed Plans | 14/05/2025 | Single Pole Sign | (294kb) | P01 - | |
| Statutory Consultee Response | |||||
| 09. Response - Statutory Consultee | 24/06/2025 | Mrs Charlie MacIntyre - Pershore Town Council | (75kb) | - | |
| 09. Response - Statutory Consultee | 09/07/2025 | Conservation Officer - Conservation Officer | (77kb) | - | |
| Decision | |||||
| 11. Decision Information | 10/07/2025 | Delegated Report | (229kb) | - | |
| 12. Decision Notice | 10/07/2025 | Decision Notice | (273kb) | - | |
Consultation Responses
Neighbour List
In addition to consultations with the consultee listed, we will publicise the application in accordance with national requirements and our local policy. This publicity usually takes the form of letters to nearby properties, the posting of site notices and/or the placing of a public notice in our local newspapers.
| Address | Sent | Reply Received |
|---|---|---|
| 1 Billing House King Georges Way PERSHORE WR10 1EY | 23/05/2025 | |
| 1 Market Gate King Georges Way PERSHORE WR10 1DZ | 23/05/2025 | |
| 2 Billing House King Georges Way PERSHORE WR10 1EY | 23/05/2025 | |
| 2 Market Gate King Georges Way PERSHORE WR10 1DZ | 23/05/2025 | |
| 2A-3A Market Gate King Georges Way PERSHORE WR10 1DZ | 23/05/2025 | |
| 3 Billing House King Georges Way PERSHORE WR10 1EY | 23/05/2025 | |
| 3 Market Gate King Georges Way PERSHORE WR10 1DZ | 23/05/2025 | |
| 4 Billing House King Georges Way PERSHORE WR10 1EY | 23/05/2025 | |
| 4 Market Gate King Georges Way PERSHORE WR10 1DZ | 23/05/2025 | |
| 49 High Street Pershore WR10 1EU | 23/05/2025 | |
| 57 High Street PERSHORE WR10 1EU | 23/05/2025 | |
| 59 High Street PERSHORE WR10 1EU | 23/05/2025 | |
| 59A High Street PERSHORE WR10 1EU | 23/05/2025 | |
| 61 High Street PERSHORE WR10 1EU | 23/05/2025 | |
| 69A High Street PERSHORE WR10 1EU | 23/05/2025 | |
| 77-79 High Street PERSHORE WR10 1EX | 23/05/2025 | |
| Abbey Forestry Site Of Former Auction House King Georges Way PERSHORE WR10 1EY | 23/05/2025 | |
| First Floor Flat At 61 High Street PERSHORE WR10 1EU | 23/05/2025 | |
| First Floor Office Billing House King Georges Way PERSHORE WR10 1EY | 23/05/2025 | |
| Flat 1 Market Gate King Georges Way PERSHORE WR10 1DZ | 23/05/2025 | |
| Flat 4A Market Gate King Georges Way PERSHORE WR10 1DZ | 23/05/2025 | |
| New Inn 75 High Street PERSHORE WR10 1EU | 23/05/2025 | |
| Pershore Motors Ltd Unit 7 Rear Of 77-79 High Street PERSHORE WR10 1EY | 23/05/2025 | |
| Pershore Service Centre Cherry Orchard PERSHORE WR10 1EL | 23/05/2025 | |
| The Cabin Adj Pershore Market King Georges Way PERSHORE WR10 1EY | 23/05/2025 | |
| The Motor Centre Unit 8 Rear Of 77-79 High Street PERSHORE WR10 1EU | 23/05/2025 | |
| The Old Print House 49C High Street PERSHORE WR10 1EU | 23/05/2025 | |
| Unit 1 Billing House King Georges Way PERSHORE WR10 1EY | 23/05/2025 | |
| Unit 3 Billing House King Georges Way PERSHORE WR10 1EY | 23/05/2025 | |
| Unit 3 Cowleys Way High Street PERSHORE WR10 1EU | 23/05/2025 | |
| Unit 4 Billing House King Georges Way PERSHORE WR10 1EY | 23/05/2025 | |
| Unit 4 Cowleys Way High Street PERSHORE WR10 1EU | 23/05/2025 | |
| Unit 5A Rear Of 77-79 High Street PERSHORE WR10 1EU | 23/05/2025 | |
| Units 2 And 3 Rear Of 77-79 High Street PERSHORE WR10 1EU | 23/05/2025 | |
| Units 2 To 2A Billing House King Georges Way PERSHORE WR10 1EY | 23/05/2025 |
Consultee List
| Name | Organisation | Sent | Reply Due | Reply Received |
|---|---|---|---|---|
| Cllr Charles Tucker | Pershore Ward | 23/05/2025 | 13/06/2025 | |
| Cllr Dan Boatright-Greene | Pershore Ward | 23/05/2025 | 13/06/2025 | |
| Cllr Jodi Arnold | Pershore Ward | 23/05/2025 | 13/06/2025 | |
| Conservation Officer | Conservation Officer | 23/05/2025 | 13/06/2025 | |
| Highways | County Highways | 23/05/2025 | 13/06/2025 | |
| Mrs Charlie MacIntyre | Pershore Town Council | 23/05/2025 | 13/06/2025 | |
| Mrs V Wood | Pershore Civic Society | 23/05/2025 | 13/06/2025 |
Constraints List
| Constraints List |
| Policy Case HLA - PAR/71/124/HOU. 4 Market Gate, King Georges Way, Pershore, WR10 1DZ. COU 1ST FLR OFFICE TO FLAT. Open Market. Small windfall (HLA only) |
| Policy Case ELA - WDC/393/EMP. Pershore Retail Market, King Georges Way, Pershore, WR10 1EY. Full planning application for the demolition of existing buildings and related structures, and construction of Class E retail store and associated works (including parking, servicing arrangements, landscaping, public realm, and modifications to existing vehicle access from King George’s Way).. Not Started. |
| Policy Case HLA - PAR/71/131B/HOU. Garage, High Street. SWDP 46/1 Mixed use of residential and retail. 10 Dwellings out of the total of 20 for the site. (131a 10 & 131b 10) was also earmarked in WDC 2006 district local plan for EMP use only.. Allocation - tenure type unknown. Allocated large |
| SWDP46/1: Mixed Use Allocations |
| Policy Case HLA - PAR/71/131A/HOU. Garage, High Street. SWDP 46/1 Mixed use of residential and retail. 10 Dwellings out of the total of 20 for the site. (131a 10 & 131b 10) was also earmarked in WDC 2006 district local plan for EMP use only.. Allocation - tenure type unknown. Allocated large |
| Policy Case HLA - PAR/71/71/HOU. Pershore Retail Market, King Georges Way, Pershore. COU TO FLATS. Affordable. Small site (EMP only) |
| SWDP 6: Conservation Area |
| SWDP 5: Urban - Unsurveyed |
| SWDP 10: Secondary Shopping Frontage |
| Enforcement Notice: IN/93/00140 |
| Policy Case HLA - PAR/71/81/HOU. RET MKT CHERRY ORCH. . Affordable. Small site (EMP only) |
| Enforcement Notice: IN/99/00144 |
| Enforcement Notice: IN/12/00533 |
| Affect setting: Pershore Conservation Area |
| SWDP 2: Development Boundary |
| Pershore Conservation Area |
| Minor Aquifer |
| Contaminated Land |
| SWDP 10: Shopping Centres |
| Historic Flood Map |
| Paper: Evesham Journal - Thursday |
| Flood Zone 2: Medium |
| Public Right of Way: Type- Footpath. Path No- PS-511 C |
| Section 52 Agreement |
| Section 106 Agreement |
| CIL005 - Main Urban Area |
| Surface Water: High 1 in 30 extent |
| Surface Water: Medium 1 in 100 extent |
| Surface Water: Low 1 in 1000 extent |
| Tree Preservation Order - TPO/W/71/06/001/TPO |
| Wind Turbines |
| Policy Case ELA - 71-05. Garage High Street . SWDP46/1 mixed use retail and residential. NULL. |
| Policy Case ELA - 71-25. Units 4 To 7, Central Building, King Georges Way, Pershore, WR10 1EY. . Complete. |
| Policy Case ELA - 71-40. Pershore Retail Market, King Georges Way, Pershore. Change of use from retail shop to tea room with in/outdoor seating.. Complete. |
| Listed Buildings Affect Setting 25m Buffer: Grade II. HE Ref: 1109952. Listed Building. THE NEW INN. LB/1109952 |
| Listed Buildings Affect Setting 25m Buffer: Grade II. HE Ref: 1387110. Listed Building. 72, HIGH STREET. LB/1387110 |
| Listed Buildings Affect Setting 25m Buffer: Grade II. HE Ref: 1387109. Listed Building. 70, HIGH STREET. LB/1387109 |
| Listed Buildings Affect Setting 25m Buffer: Grade II. HE Ref: 1387107. Listed Building. 68, HIGH STREET. LB/1387107 |
| Listed Buildings Affect Setting 25m Buffer: Grade II. HE Ref: 1387111. Listed Building. 74, HIGH STREET. LB/1387111 |
| Listed Buildings Affect Setting 25m Buffer: Grade II. HE Ref: 1387098. Listed Building. PERSHORE WORKING MENS CLUB. LB/1387098 |
| Listed Buildings Affect Setting 25m Buffer: Grade II. HE Ref: 1109953. Listed Building. 76, HIGH STREET. LB/1109953 |
| Listed Buildings Affect Setting 25m Buffer: Grade II. HE Ref: 1387106. Listed Building. 66, HIGH STREET. LB/1387106 |
| Listed Buildings Affect Setting 25m Buffer: Grade II. HE Ref: 1109954. Listed Building. 78, HIGH STREET. LB/1109954 |
| Listed Buildings Affect Setting 25m Buffer: Grade II. HE Ref: 1109956. Listed Building. 80 AND 82, HIGH STREET. LB/1109956 |
| Listed Buildings Affect Setting 25m Buffer: Grade II. HE Ref: 1387102. Listed Building. 61, HIGH STREET. LB/1387102 |
| Listed Buildings Affect Setting 25m Buffer: Grade II. HE Ref: 1387101. Listed Building. 59, HIGH STREET. LB/1387101 |
| Local Wildlife Site |
| No associated appeals |
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