The proposed development by reason of its location is in an unsustainable countryside location and would conflict with the aims of the South Worcestershire Development Plan and the National Planning Policy Framework to reduce reliance on the private car as a means of transport. The proposal would fail to minimise the demand for travel.
Therefore, the proposal would not be sustainable in terms of location and is contrary to Policies SWDP1, SWDP2 and SWDP4 of the South Worcestershire Development Plan and the provisions of the National Planning Policy Framework as a whole, and with particular regard to Chapter 9, that require development to minimise the demand for travel and offer genuinely sustainable travel choices. Furthermore, the proposal would undermine wider Government aims and objectives including Net Zero and Carbon emission targets.
The proposed development would result in adverse impact on the character of the landscape by reason of the location and land use which would result in encroachment into the countryside and introduce domestication within the rural landscape that would be uncharacteristic to the immediate area. Subsequently the introduction of built form into this rural location would adversely impact the rural setting of the immediate area and would result in harmful visual intrusion into the landscape and open countryside. These identified harms would significantly and demonstrably outweigh the identified benefits of the proposal.
The proposal is therefore contrary to Policies SWDP21 (Design) and SWDP25 (Landscape Character) of the South Worcestershire Development Plan, 2016 together with the relevant aims and objectives of the National Planning Policy Framework.
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In addition to consultations with the consultee listed, we will publicise the application in accordance with national requirements and our local policy.
This publicity usually takes the form of letters to nearby properties, the posting of site notices and/or the placing of a public notice in our local newspapers.
Address
Sent
Reply Received
22 Heathfield Road
Norton
EVESHAM
WR11 4TQ
02/10/2025
The Old Bakery
Brook Lane
Charlton
PERSHORE
WR10 3LG
06/10/2025
The Wain Barn
Ryden Lane
Charlton
PERSHORE
WR10 3LQ
05/10/2025
Horton House
The Green
Charlton
PERSHORE
WR10 3LJ
03/10/2025
Bank House
Ryden Lane
Charlton
PERSHORE
WR10 3LQ
01/10/2025
Chestnut House
Ryden Lane
Charlton
PERSHORE
WR10 3LQ
04/10/2025
The White House
Ryden Lane
Charlton
PERSHORE
WR10 3LQ
04/10/2025
7 Cherry Orchard
Charlton
PERSHORE
WR10 3LD
30/09/2025
Jaslynd
Ryden Lane
Charlton
PERSHORE
WR10 3LQ
26/09/2025
Owl Barn
6 Rutters Farm Court
Top Street
Charlton
PERSHORE
WR10 3JN