Mr David Addison, AddisonRees Planning Consultancy Ltd
Agent Address
Open Space
Chequers Close
Enigma Park
Malvern
WR14 1GP
Condition Details / Information Notes
The proposed development would introduce incongruous built form into this rural location, outside of the Development Boundary, divorced in nature to the built form of the village, with adverse impacts on the openness and character of the landscape by reason of the location and land use.
These identified harms would significantly and demonstrably outweigh the benefits of the proposal. The proposal is therefore contrary to Policy SWDPR 03 (Development Strategy and Settlement Hierarchy) together with Policies SWDPR 28 (Design) and SWDPR 34 (Landscape Character) of the South Worcestershire Development Plan, 2016 together with the Worcestershire County Council Landscape Character Assessment 2018 and the relevant aims and objectives of the National Planning Policy Framework.
The proposed development would adversely impact the rural and historic dispersed setting of the landscape, would not be reflective of the character of the spatial pattern of the village, encroach into the countryside, and introduce domestication within the rural landscape that would be uncharacteristic to the identified landscape character ‘Village Claylands Landscape Type’.
These identified harms would significantly and demonstrably outweigh the benefits of the proposal.
The proposal is therefore contrary to Policies SWDPR 28 (Design) and SWDPR 34 (Landscape Character) of the South Worcestershire Development Plan Review (March 2026), contrary to the Worcestershire County Council Landscape Character Assessment 2018 together with the relevant aims and objectives of the National Planning Policy Framework.
The proposal would result in an adverse visual intrusion into the landscape character type, and openness of the countryside, when viewed from the footpath reference 506 (B ) (part of the Millenium Way) and on the vehicular approach into the village of Flyford Flavell along Radford Road, contrary to Policies SWDPR 28 (Design) and SWDPR 34 (Landscape Character) of the South Worcestershire Development Plan Review (March 2026) together with the Worcestershire County Council Landscape Character Assessment 2018, and with regards to the relevant aims and objectives of the National Planning Policy Framework.
This decision notice relates to the following plan:
p2022_047 / 05 Rev A Location Plan
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In addition to consultations with the consultee listed, we will publicise the application in accordance with national requirements and our local policy.
This publicity usually takes the form of letters to nearby properties, the posting of site notices and/or the placing of a public notice in our local newspapers.
Address
Sent
Reply Received
Oakland House
Old Hill
Flyford Flavell
WORCESTER
WR7 4DA
09/03/2026
Stedefield
Church Lane
Flyford Flavell
WORCESTER
WR7 4BZ
23/02/2026
Arran Lodge
Old Hill
Flyford Flavell
WORCESTER
WR7 4DA
04/03/2026
13 Flyford Green
Flyford Flavell
WORCESTER
WR7 4FB
23/02/2026
Stedefield
Church Lane
Flyford Flavell
WORCESTER
WR7 4BZ
20/02/2026
6 Flyford Green
Flyford Flavell
WORCESTER
WR7 4FB
24/02/2026
4 Flyford Green
Flyford Flavell
WORCESTER
WR7 4FB
06/03/2026
Windrush
Old Hill
Flyford Flavell
WORCESTER
WR7 4DA
25/02/2026
4 Flyford Green
Flyford Flavell
WORCESTER
WR7 4FB
05/03/2026
White Gable
Old Hill
Flyford Flavell
WORCESTER
WR7 4DA
23/02/2026
The Grange
Bishampton Road
Flyford Flavell
WORCESTER
WR7 4BT
12/03/2026
Bourne Farm
Kington Lane
Kington
WORCESTER
WR7 4DH
06/03/2026
Westerly
Church Lane
Flyford Flavell
WORCESTER
WR7 4BZ
04/03/2026
The Hayes
Bishampton Road
Flyford Flavell
WORCESTER
WR7 4BT
28/02/2026
12 Flyford Green
Flyford Flavell
WORCESTER
WR7 4FB
27/02/2026
Yew Tree Cottage
Stoney Lane
Earls Common
Himbleton
DROITWICH SPA
WR9 7LD
11/03/2026
Conifers
Church Lane
Flyford Flavell
WORCESTER
WR7 4BZ
11/03/2026
Rocamaura
Old Hill
Flyford Flavell
WORCESTER
WR7 4DA
17/03/2026
Church Farm Cottage
Church Lane
Flyford Flavell
WORCESTER
WR7 4BZ
25/02/2026
Oakland House
Old Hill
Flyford Flavell
WORCESTER
WR7 4DA
09/03/2026
14 Flyford Green
Flyford Flavell
WORCESTER
WR7 4FB
18/03/2026
Westerly
Church Lane
Flyford Flavell
WORCESTER
WR7 4BZ
04/03/2026
Cider Mill House
Old Hill
Flyford Flavell
WORCESTER
WR7 4DA
18/03/2026
Consultee List
Name
Organisation
Sent
Reply Due
Reply Received
Chief Executive Officer
Worcestershire Local Medical Commmittee Limited
18/02/2026
04/03/2026
Cllr Mrs Linda Robinson
Upton Snodsbury Ward
18/02/2026
04/03/2026
Drainage Engineer
Engineers - S.W. Land Drainage Partnership
18/02/2026
04/03/2026
Highways
County Highways
18/02/2026
04/03/2026
Mr M Broughton-Taylor
Flyford Flavell Parish Council
18/02/2026
04/03/2026
Mrs H Fleming
Natural England
18/02/2026
04/03/2026
Worcestershire County Council (Public Paths)
18/02/2026
04/03/2026
Constraints List
Constraints List
SWDP 15: Designated Rural Areas
SWDP 5: Protect and Enhance
Outside SWDP Development Boundary
Paper: Evesham Journal - Thursday
CIL008 - Non-Urban Area
Minor Aquifer
Surface Water: Low 1 in 1000 extent
Wind Turbines
Public Right of Way: Type- Footpath. Path No- FF-508 C